Ministry of Content.

A media agency brand built from two letters and a camera

Client: Ministry of Content (Міністерство контенту)
Industry: Video production, SMM & PR
Type: Branding
Services: Brand conceptLogo designVisual identity

Ministry of Content (Міністерство контенту) is a media agency that makes video, runs social media and handles PR. Its founders are its most recognisable asset, and the agency sells creativity and reliability in equal measure. It needed a name that looked as confident as it sounds, and an identity that works across print, digital and social channels. We created the brand concept, the logo and the full visual identity.

Deliverables

Logo and monogram
Colour palette
Founder portrait style
Stationery and merchandise
Outdoor and poster layouts

Media agencies all claim to be creative, and most look the same: a gradient, a play button, a stock photo of a camera. Ministry of Content needed a mark that says video at a glance, a name in Cyrillic that holds its own in large type, and a system flexible enough for posters, badges and social feeds while still feeling like one brand.

01 — Generic category
Agency branding leans on the same icons and gradients, so it is easy to forget.
02 — Cyrillic name
A long Ukrainian two-word name had to read clearly and look bold at any size.
03 — Faces first
The founders are central to the brand, so the identity had to frame people well.

M, K and a camera

The mark joins the two initials, М and К, into one shape. Together they form the silhouette of a video camera: the M is the body, the K opens into the lens. It is a monogram and a pictogram at once, so the agency's main service is visible before anyone reads the name. Beside it, the name is set in wide, heavy capitals with a few distinctive letterforms.

Four colours, no gradients

We chose a short, flat palette: yellow #FFCC00, sky blue #5BC5F2, black and white. The colours are bright enough for social feeds and street posters, and the black gives the system weight. The logo works in every combination, so any layout can pick its background without breaking the brand. There are no gradients and no effects, which keeps files simple for anyone who touches the brand.

The founders as the hero

Ministry of Content is a personal business, so we put its people at the centre. Founder portraits are shot in black and white and cut out against blocks of yellow and blue. The angular shapes come from the logo: the camera body, the lens, the triangle. The large name runs behind the figures, which adds depth and makes every layout feel like a cover.

Geometry that travels

The shapes of the mark break apart into a kit of triangles and blocks. On business cards the logo is cropped and enlarged. On wristbands it becomes a repeating border. On street posters the pieces stack into a bold collage alongside the portraits. Each item looks different, but the same few shapes and colours tie them together.