Design & build studio
Start a project

Sell the homes before the building is finished.

We prepare everything sales needs before the first viewing: a sales website, visuals, a catalogue and an identity. One team, one style, about six weeks.

Aerial visual of the buildingVisual of the facadeLiving room with a sea view
Catalogue open on a homePrinted catalogue in a buyer's handsCatalogue spread with visuals
BOREA logoName and logo
Project colours and typeKey box and gift box with the logo

Buyers pick a floor on the facade, open a home and see its plan and price.

Examples from BOREA (concept) and Edi-Mar Residence

On most developer websites

Buyers cannot find their home on their own.

  1. 01

    A PDF price list

    Out of date a week after it goes up. Buyers cannot tell what is still free and call the office to ask.

  2. 02

    No plan per home

    Buyers look for a home by floor, size and view, and get one plan of the whole building.

  3. 03

    One language only

    Many buyers on the coast come from Austria, Germany and Slovenia and read in their own language.

  4. 04

    Slow on a phone

    Most enquiries come from phones. Heavy galleries and pop-ups lose them before the first click.

BeforeA typical page: a PDF price list, one plan and a call to the office.
Sales website with a floor plan and a home page
AfterA sales website: the floor, the plan, the price and an enquiry for that exact home.
  • ✕A PDF price list, out of date in a week
  • ✕One plan for the whole building
  • ✕One language
  • ✕Buyers call the office to ask what is free
  • ✓Live availability, updated by the office in a sheet
  • ✓A plan, photos and a price for every home
  • ✓In every buyer's language
  • ✓Enquiries arrive with the home number

How a buyer picks a home

Click a floor on the facade.

BOREA facade

Floor 2 · 3 of 5 available

  • S 2.12 bedrooms · 86 m²519.000 €Available
  • S 2.21 bedroom · 56 m²Sold
  • S 2.32 bedrooms · 78 m²470.000 €Available
  • S 2.41 bedroom · 56 m²338.000 €Available
  • S 2.53 bedrooms · 112 m²Sold

Example: BOREA, a concept project of 18 homes in Zadar. On a real site every home opens its plan, photos and an enquiry form.

Open the full site ↗

Four parts, one system

Each part works alone. Together they sell.

Name and visual identity
012 weeks

Name and visual identity

The project gets a name and a look buyers recognise on listings, on the site hoarding and in the catalogue.

  • Project name and logo
  • Colours, type and usage rules
  • Business cards, flags and site signage
  • Templates for listings and social media
Visuals
021 to 2 weeks

Visuals

The drawings become images of the building and the homes in one light and one palette, like a single shoot.

  • Exteriors at different times of day
  • Interiors as a furnishing proposal
  • Aerial view and site plan
  • Formats for listings, the website and print
Sales website
033 to 4 weeks

Sales website

A site where buyers find their home on their own and enquire about that exact home.

  • Floor picker on the facade and floor plans
  • A page for every home with its plan and price
  • Availability the office updates in a sheet
  • In your buyers' languages, fast on phones
Sales catalogue
042 weeks

Sales catalogue

A catalogue for the sales office desk and a PDF to e-mail buyers who look at the project from abroad.

  • Location, building and site plan
  • Every home type with its plan and areas
  • Comparison of homes and specification
  • Print-ready file and PDF

From listing to enquiry

Buyers reach the office with a home number.

  1. 1Visuals

    Listing or search

    Visuals stop the scroll on Instagram, property portals or Google.

  2. 2Website

    Facade

    Buyers pick a floor and see at once how many homes are free.

  3. 3Website

    Home

    Plan, areas, view, photos and price in one place.

  4. 4Website

    Enquiry

    The form already carries the number of the home the buyer is looking at.

  5. 5Catalogue

    Sales office

    Knows which home the buyer wants and sends the catalogue.

Calculator

What does a month of unsold homes cost?

Capital tied up in unsold homes

3.600.000 €

Interest every month

16.500 €

Interest saved by selling sooner

49.500 €

A simplified estimate: only the interest on the value of unsold homes, without upkeep, insurance or price changes. We do not promise how much sooner you will sell. The figures are yours and the sum is simple: every month sooner stays with you.

  1. 01

    A call

    We look at the drawings, the location and the buyers you want and agree what the project needs.

  2. 02

    Identity and visuals

    Name, logo and the first visuals, ready for the first presentation.

  3. 03

    Website and catalogue

    A sales website in your buyers' languages and a catalogue for the sales office.

  4. 04

    Sales

    The site goes live, and you keep availability and prices up to date yourself in a simple sheet.

Package and timing

Choose the parts and see when sales can start.

Languages: base and extra

ENHR

Extra languages of your choice, depending on where your buyers come from.

Sales can start around week 6.

Send an enquiry for this package
Anton Shokaliuk

Rijeka · Croatia

Anton Shokaliuk

Vlasnik i art direktor

I have spent fifteen years in product design: interfaces, websites and visual identities for companies across Europe. For residential projects I make sales websites, visuals and catalogues.

I live and work in Rijeka, so we can also meet in person. I lead every project myself, from the first call to the start of sales.

Partners: 3D visualisation · Croatian proofreading

How much does it cost?

We agree the price after a short call, once we know the number of homes, the languages and the materials. After the call we send a written offer.

How soon can sales start?

For the whole package it usually takes about six weeks from the first call to the start of sales. The visuals are ready earlier, so you can use them in listings before the site goes live.

Can we order only the visuals or only the catalogue?

Yes. Each part works on its own, and if you add the website later it takes over the same identity and images.

Who updates the availability?

Your sales office, in a simple sheet. The change shows on the site the same day, without a developer.

What do you need from us?

Drawings, the location, the number and types of homes and, if you have them, the prices. The rest we agree on the call.

Which languages do you work in?

English and Croatian as the base. We add the languages your buyers speak, most often German, Italian, Slovenian or Polish, as many as the project needs.

What if construction has not started?

That is the best moment. Visuals and the website are made from the drawings, so sales can start before the ground is broken.

Contact

Building something? Show us the project.

A few answers about the project and we will reply within one business day, in English or Croatian.

Example site ↗
What do you need?