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Brand platform and tone of voice
What you stand for and how you sound, in a page or two.
Services /03 Brand identity
Identity systems that hold together from the business card to the billboard.
Brand platform, tone of voice, logo and a visual system, written down in a brandbook so every new piece looks like it belongs.
People remember a brand through repetition: the same colours, the same type, the same way of speaking, on every surface they meet. We start with what the company stands for, then design a logo and a set of rules that make that repetition easy for anyone who works with it.
5Identities in our portfolio
18Client logos on this site
2017Designing brands since
- 01 · Platform
What the company stands for, in plain words.
Who you serve, what you promise and how you sound. We write it down in a page or two, and every later decision about the logo, colour and copy is checked against it.
- 02 · Logo
A mark built on a grid.
We draw the logo on a construction grid, test it at the size of a favicon and of a building sign, and prepare every lock-up you will need.
- 03 · System
Colour, type and graphics with rules.
A palette with names and values, a type scale, and graphic elements that can be repeated. For BERGEN that meant a forest green from the Carpathian slopes, a terracotta from the brick facades of Bergen, and letters that mix runes with Hutsul ornament.
- 04 · Brandbook
The rules, written down.
A brandbook that shows the right and the wrong way to use each element, so a printer, a freelancer or a new hire gets the same result.
- 05 · Launch
On every surface from day one.
Menus, signage, social templates, presentations and the website. The identity is applied to the real things your customers see, not only to a logo sheet.
What you get.
Logo and lock-ups
Built on a grid and tested from favicon to signage.
Colour, type and graphic system
Named colours, a type scale and repeatable elements.
Brandbook
The rules with right and wrong examples.
Launch materials for web and social
Templates and applications ready on day one.
Brand identity in practice.
A good fit if
- You are launching a company or renaming one.
- Your materials look as if five different people made them.
- The business has outgrown the logo it started with.
What we need from you
- The story of the company and who it sells to.
- Any existing logo, colours and materials, even the ones you dislike.
- One person who can make decisions and review each stage.
Questions, answered.
We already have a logo. Can you work with it?
Yes. We also refresh existing brands: we keep what people already recognise and rebuild the system around it.
How long does an identity take?
Longer than a company website. You get a dated plan before we start.
What do we get at the end?
The brand platform, the logo in every lock-up and format, the colour, type and graphic system, a brandbook and launch materials for web and social.
How much does it cost?
We do not have a price list. After a short call we send a fixed quote with scope and timeline, and work starts only once you approve it.
Next service · /05AI content & productionProduct visuals, campaign images, video, motion and monthly social content, produced with current AI tools and finished by our designers.
Got a site that holds you back?
Show us the website you are embarrassed by.
Send us the link. On a free first call we will tell you what we would change first and roughly what it would take.
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